I’m a late addition to the online marketing interns here at RadiusOnline. You probably never would have known it though, as I have been quickly accepted and thrown into the fire. I’ve loved what I’ve gotten to do so far, and it has been like drinking from a fire hose. It is very possible that I’ve learned more in my first week here than I have this entire semester of school.
What my focus has been these first couple of days is looking at the data that Bronwyn has collected and trying to see it in an intelligent way. It looks like a lot of numbers and confusion at first, but as I’ve dove more deeply into it, it becomes more clear what we can learn from it. One of these things is that the design of the website is absolutely crucial to your conversion rate. For example, what does the amount of time spent on the website tell us? Or is the website effective in getting people to read the relevant information that leads to a sale? These questions are some of many that need to be answered and it is awesome that I get to be a part of it.
One of the coolest parts of looking at all this data is what you can actually learn about your customers. Pinpointing where people are accessing your website from, the types of devices they are using and what people are searching to get to your site all tell you something different about your customer. Making the conclusions about your customers based on this information, while difficult, can lead to tremendous success if done correctly.
RadiusOnline has already been a great experience for me and I can’t wait to see what it does for me moving forward.