Blog Fall 2015

Dear Team and Anyone Else Who May Be Reading this,

So this blog marks the last post that Nick and I will be putting on this website as online marketing interns. These past few months have been crazy. Crazy good that is. I feel like I’ve learned so much and have been challenged in many different ways that have led me to develop myself into a better marketer, person, and creative problem-solver. In the end, I just want to say that I am extremely grateful to RadiusOnline for taking in someone who wasn’t familiar with marketing and training him to be able to speak intelligently about the subject. All this in a few months. This may be my last post, but it’s not the last time I’ll be inspired by RadiusOnline. Ever moving onward and upward.

I’ll never forget what I learned here and I will always take this as my first step into the business world. I owe a lot to this company and the people in it. You all saw something in Jae and I and you impressed us with open arms, and for that, I’ll alway be thankful

Cheers

Signing Off,

Jae and Nick

Fall 2015 Interns

In the Spring  of 2012 RadiusOnline hired 8 new employees, but they weren’t just regular employees. Nicknamed the “A Team” they were the first round of interns to work for RadiusOnline, and boy did they set the bar high.

Since then Radius has had 17  interns and with Jae and I it makes 19, all this spreading across 5 semesters!

Some returned back to school to finish their degrees and even a few interns accepted full-time positions with RadiusOnline!

“In order to know where you’re going, you have to know where you’ve been”
— George Santayana

I know it’s cheesy, but I think in this case it fits. Our first project is to update the intern website and put some fresh content on it. While trying to come up with ideas Jae and I started thinking about the previous interns and we were only left with one question “Where are they now?”

• What was your interview like?

Very laid back. I remember Sally and Lannhi asking me what my favorite website was.

• What was your first day like?

Probably was also laid back and welcoming. I remember that at the time there were only one or two other interns so I got to know everyone pretty quickly.

• What are you doing now?

I work for Accenture as a digital analyst (I’m in our digital practice thanks to Radius). I’m currently on a project that involves a Salesforce implementation. My first hands-on exposure to Salesforce was at Radius.

• What did you learn at Radius that helps you now?

So so much, Radius helped me identify what I wanted to get out of my first experience out of school. It taught me the importance of working with great people, thinking outside of the box and speaking up when you have an idea/solution. I use these lessons every day and am already seeing how they set me apart.

• What was your favorite part of interning with RadiusOnline?

The people at Radius are genuinely good people. The environment they create is so encouraging, and I grew more in my year at Radius than I had at any other job up until that point.

• What was your interview like?

Was about 2 years ago, all I remember is that I sat with Sally and Swan

• What was your first day like?

I was the very first Intern here! I started  in the middle of October in 2013.

• What are you doing now?

Currently, I work as a technology consultant CapGemini. I work with the project manager in the technology department

• What did you learn at Radius that helps you now?

I learned that there are very different environments for offices (startup vs. corporate). I’m utlizing the skills I learned working with the  Websocast app in my current work as a project manager at Cox.

• What was your favorite part of interning with RadiusOnline?

The people, everyone was very friendly and welcoming!

• What was your interview like?

I really appreciated the fact that they did the regular questions about my resume, and I really liked that they asked me ‘what’s your favorite website?” They wanted to find out more about how I spend my time on the internet.

• What was your first day like?

I remember not wanting to ask to go get lunch, so I grabbed snacks and ate at my desk. I thought I had to be given permission to go get lunch. Everybody was so welcoming, nice, and down to earth. I felt like she could always be myself.

• What are you doing now?

Application delivery associate at Chick Fil A. I’m taking a 6-month crash course into everything IT for Chick Fil A, and I’m working on the Chick Fil One App (mobile app).

• What did you learn at Radius that helps you now?

This job taught me how to be curious and to constantly grow my knowledge and myself as a person outside of the job.

• What was your favorite part of interning with RadiusOnline?

RadiusOnline threw me the most amazing 21st birthday party! It was a beach party with grass skirts and margarita machine with Just Dance. Vu had to take me out of the office to pick up his son while they prepared for my birthday party. It was awesome!

• What was your interview like?

I liked the atmosphere and people a lot, felt very comfortable here.

• What was your first day like?

The people were really awesome. I got to work closely with Vu (CEO) even though I was an intern.

• What are you doing now?

Marketing and Consumer Relationships coordinator for Uncommon Schools (non-profit organization)

• What did you learn at Radius that helps you now?

It was really good to get an experience of a startup culture and of different types of organizations

• What was your favorite part of interning with RadiusOnline?

Personally, I loved the day we went to play basketball.

• What was your interview like?

I remember being really encouraged with the work they had and how it lined up for my interests. Straight up asked for a job and got it.

• What was your first day like?

I remember walking around, meeting everyone, and not realizing that I would be interacting with everyone on a daily basis

• What are you doing now?

Database administrator for Boeing in Charleston, South Carolina

• What did you learn at Radius that helps you now?

In a job the answers aren’t always sitting right in front of you, so I learned how to figure things out on his own, making a decision on my own, and then seeing if it’s right or wrong. If it’s wrong, it’s ok, but I learned to figure out why it was wrong and improvised from there.

• What was your favorite part of interning with RadiusOnline?

I really just enjoyed the relationships formed in the office. The work was fairly fun, but the people, culture, and Friday lunches were most memorable. Co-workers caring for each other. Good life advice from Vu on how to market myself as a person

• What was your interview like?

Met with LanNhi and Sally. They were excited to have a designer work on more marketing stuff

• What was your first day like?

Got to a lot more and spend more time with the people here because I had already graduated

• What are you doing now?

Designer at RadiusOnline

• What did you learn at Radius that helps you now?

I expected more things to change per project, but there’s actually a lot more trust in my work from others than what I expected. I’ve learned to collaborate with people on ideas and own your work

• What was your favorite part of interning with RadiusOnline?

I really liked working with the people. If you really want to do a project and try hard enough with an idea, the people will be willing to go for it and be really receptive

• What made you stay at RadiusOnline?

I started out with the idea of having a full-time job and LanNhi told me after the interview that Radius was looking to add another designer. I really liked the work environment and everyone made me feel so welcome!

How did we start celebrating?

Today we celebrate almost everything, birthdays, anniversaries, holidays and even national (Coffee, Face your fear, etc) days. It’s an important and fun part of our daily lives and sometimes there’s cake. With the end of the year coming up, I think it’s important to look over everything you’ve accomplished because let’s face it…..you’re awesome. Egos aside let’s start at the beginning and look at the history of celebrating.

Egyptians were the first to turn up.

As soon as Pharaohs were crowned they would be seen as gods. So the day they were crowned became more important than their actual birthday. Egyptologists believe that they would celebrate their “crowning day” rather than their birth into the world. The first recorded mention of a celebration was around 3,000 B.C.E.

Why do we celebrate?

This is the most important (and fun) part. We celebrate because we’ve accomplished something great. An athlete celebrates because they helped the team, fans celebrate because their team did something, someone in sales celebrates because they made a huge sale and a company celebrates this huge sale together. It’s a great big, fun chain of celebration.

We celebrate because we know that our accomplishments affect others around us. Don’t get me wrong, we also celebrate because we’ve accomplished something personally but doesn’t it feel better when you celebrate with your team, friends, family, and co-workers?

I have the honor of working with many driven individuals who are always striving to reach the next level in their careers. High achievers always seem to be “forward thinkers” that always strive to make themselves better. It lights the whole office and motivates people to be the best.

It’s not always so easy, some people see their goal as unreachable. There’s this theory that’s called “The Dangling Carrot Syndrom”, which happens to a lot of people with a goal in mind. Basically the person feels that whenever they reach for their goal, something or someone pulls the carrot away.

Don’t be played for a fool. You know your potential and you know that with hard work and determination that you’ll reach your goal. Don’t let anyone “dangle” a reward only to pull it away. You have your accomplishments and nobody can take that (carrot) away.

So what’s the point of this blog?

I want you to celebrate.

Celebrations come in every size. It might be a small arm pump or a full blown body celebration, but what celebrations really show is how you feel at that moment.

All accomplishments deserve a celebration, big or small.

The next time you make a sale, reach a goal or hit a whole number at the gas station (you know it’s satisfying) celebrate.

We deserve it. After all, we worked hard.

Cheers

Nick

Online Marketing Intern

“To be creative, then, is to look outside of the common connections and see what other memories you can stir up to draw out new ideas.”

— Tanner Christensen

Have you ever experienced this?

You walk in through the door, toss your wallet onto a table, and then forget where you put it an hour later? You casually feel around for your wallet in all of the usual spots, but you can’t seem to find it. Panic and frustration start to creep in, and before you know it, you’re throwing couch cushions in the air. The dreaded question hits you: “what if I really lost it?” Just when you’re about to lose hope, you happen to casually walk near that table and find your wallet staring you in the face. Wide-eyed and with your chest puffed out, you give a sigh of deep relief. Your wallet has been found.

This is a typical case of short-term memory loss. We hate forgetting things, especially things that are important: directions, scheduled appointments, promises, the list goes on. But what if I told you that having a bad short-term memory could actually be a good thing? What if having bad short-term memory could help you be more creative?

Whenever you create something, no matter what, there are always guidelines. If you’re writing a story, there is a beginning, middle, and end. If you’re designing a website, there’s a  header, body, and footer.  Accordingly, these guidelines are formed from memory. Whenever you start a project, you being by brainstorming and remembering things that you’ve seen, heard, or learned that come to mind when you think about that specific topic. This memory guides your hand and allows you to not only organize your work, but it also helps your audience understand your work.

That being said, the content that fills these guidelines is completely in your control; this is where your creativity comes in. Write a comical story instead of a serious one, design a website that doesn’t use a standard horizontal menu bar, put a picture of a monkey on a white envelope. The less specific your guidelines are, the more space you can fill with unique ideas and thoughts. The less you remember— to an extent— the more creative you can be.

To put this in the context of my online marketing internship here at RadiusOnline, I think this idea of creativity of short-term memory can really be seen in the video project that I’m working on for CarCareCONNECT. If you clicked on the link, you’ll see that there are many videos that have already been made before. Now, when Nick and I started this project, we could’ve easily replicated these videos to a tee, however, I think over the course of the last few weeks, we’ve done our best work when we hugged less tightly to the rigid guidelines of previous work. Of course, we still had to keep in mind the brand identity and visuals, however, the content that we created was unique but also eclectic in many ways (pulling from many bits and pieces of our memory).

In the end, the lack of a rigid short-term memory can definitely offer opportunities for greater creativity, but it’s the courage to try something different that lets your work stand out and shine.

Image source:

• http://www.startingup.io/content/images/2015/02/monkey.png

Okay before we start I have something for you. I believe music makes everything better, so please before we start…choose one of the following.

                                   A.                            B.                              C.

You ready?

You never truly appreciate the advice that’s given to you until you’ve gone through something where you’ve needed it. I’ve been thinking a lot recently about goals and motivation and I’m left with a thought that my grandmother gave me when I was young. She said, “Do something today that your future self with thank you for”. I know, I know it’s sounds like a lifetime movie, but nonetheless it’s been stuck in my head. I think about what my older self could possible regret about my youth. I want to try and figure out how to be the best that I can be. If you want the best for yourself you need to be the best.

Today I’m going to talk about 3 things. Motivation, Goals, and The Power of Our Time.

Motivation:

Motivation is an interesting concept. It’s interesting because all motivation is feelings. You listen to motivational speeches because they make you feel, feel like you can do anything you set your mind to. The real part of motivational, which is the hardest part, is action. Sure you can sit at your desk or look at your phone and listen to a speech but are really listening? What do you want out of life? What do you want out of yourself? Motivation is the spark that lights the fire, your fire. I can give you the most motivating speech in history, but it’s up to you to change your life. I can’t make you get off the couch, start that project or plan your travels for you. What I can do is make you feel.

Goals:

If motivation is the fire then goals are the wood. You have to have something to keep you going forward. What are your goals? How are you going to reach them? What’s stopping you? I can ask all the questions in the world, but you have to answer them. You know that moment after you reach your goal? The feeling of triumph you get? You should feel that every day. Goals come in every size, you could have a goal to go for a walk once a day or a goal to reach a certain weight. After you reach that goal, no matter how big or small you’ll still have that need for more. That need to be better, that need to reach higher. Start small and work towards your goal because conquering 20 little goals on your way to 1 big goal feels a lot better than just accomplishing 1 big goal.

Power of Our Time:

We are lucky enough to live in an age where everything is at our fingertips. The internet has changed the way we search for information. We have access to millions of website, pages and articles that can help us reach our goals. It’s a double edge sword. There are a lot of resources for us, but there is also a lot that can distract us.

We get it….that corgi is adorable….but when you need to accomplish a goal it’s time to get focused.

Want to learn a language?  Duolingo.com

Want to get healthy? Health.com

Want to Travel? Travel Guide …..but hotels are so expensive…AirBNB….but that’s expensive…CouchSurfing.

Want to learn how to do something? wikiHow…..YouTube

The possibilities are endless.

There will always be an excuse not to do something. You need to be the one to say….today is the day. You might not reach your goal today, tomorrow or even this month, but you will reach it one day. When you do….you’ll look back at that first day and be thankful you started.

What if I fail?

Failing isn’t the worse thing in the world. Life is all about learning and if you fail, take it as a learning experience and grow.

I believe in you, but the real question is do you believe in yourself.

I want to thank you for taking the time to read this blog. I hope that I helped you realize something that you knew all along, that you can do it.

Today is the day.

Cheers

Nick

Online Marketing Intern

Happy Friday Everyone!

Wherever you are, I hope that you are having an absolutely fantastic day! Anyway, for this week’s post, I wanted to share a glimpse of some of the fun things that have been going on at RadiusOnline over the past few weeks. Ever since I started my internship at RadiusOnline, one thing I noticed is that the people here work incredibly hard. No matter what circumstance, things will get done here. However, I’ve also come to learn that the people here also know how to eat and have a good time. As LanNhi would say, “we are very serious about our food and our fun.” Here’s what the past two Fridays at the office have looked like:

The Chili Cookoff – October 16th, 2015

Pumpkin Day- October 23, 2015

Of course, there is always work that needs to be done, but that doesn’t mean that we can’t have fun right? This office is filled with lively, creative, and open-minded people, which I believe is the secret to a successful work-fun balance.

I hope you guys enjoyed this short photo update of my RadiusOnline Online Marketing Intern experience. To read more about the work culture at RadiusOnline or my experience as an intern, check out the other blog posts or follow us on Instagram @radiusonline!

This October 16th- 18th, HackATL will be holding a business hackathon for college students from all over the world. The startup hackathon is an event where developers, engineers, designers, and business people come together to create viable startup business ideas and pitch them to investors. Sounds great and all, but…what exactly is a hack? 

hack 

noun | hack |  \hāk\
1: a usually creative solution a computer hardware or programming problem or limitation
2: a clever solution to a tricky problem

The words “creative” and “clever” really hit the nail on the head when you consider the essence of a hack. And if there’s one thing that I learned during my time as an online marketing intern at RadiusOnline, it’s that creative and clever solutions are absolutely vital in today’s workplace. Here are 3 reasons why having a hacking mentality can improve your work experience and your workplace as a whole:

1. Keeps you sharp and focused

2. Fosters teamwork and idea-sharing

3. Provides invaluable risk experience

Keeps You Sharp and Focused

Think about it. When you’re challenged to think about out-of-the-box solutions for problems you encounter at work, are you more or less focused on the task at hand? This is the mentality behind a hack. The more you’re pushed to find new and improved solutions to existing problems, the more keen and sharp your mind will be while you work.

Fosters Teamwork and Idea-sharing

“If you really don’t know how to do something, you should . . . ask for help.” This rule applies to the workplace more than you would think. Of course, this doesn’t mean that you ask everyone in your office to spoon-feed you answers. But when you’re trying to find new ways to approach specific problems, bouncing your ideas off of others and working together to solve problems has a huge impact on your company. It increases the efficiency of your work, allows people to share their ideas freely, and creates a team bond that benefits the health of the entire company. 

Provides Invaluable Risk Experience

Believe it or not, whenever you create a hack, you’re taking a risk. From the perspective of a project manager, creating a hack is equivalent to doing something new. And if you’ve dealt with a large project before, you know that “new” can be a scary concept. It can have a positive impact, a negative impact, or no impact at all. However, risk-taking isn’t something to avoid because there’s a possibility of failure; you need to practice to develop into a skill. In the end, learning to take risks will stretch you outside of your comfort zone, build your confidence, and help you overcome the paralyzing fear of failure.

For more information about how you can use hacks to increase productivity, or how you can be a part of a company that embraces this kind of creative problem-solving, apply for an Online Marketing Internship at RadiusOnline by clicking here.

Sources:
http://hackatl.org/
http://www.merriam-webster.com/dictionary/hack
http://www.urbandictionary.com/define.php?term=hack
https://stocksnap.io/photo/X0R5VP6BSB
http://grilledcheesesocial.com/wp-content/uploads/2014/06/b5bb7-img_2145.jpg

“It is necessary … for a man to go away by himself … to sit on a rock … and ask, ‘Who am I, where have I been, and where am I going?”
— Carl Sandburg

Okay, Carl so I don’t go and sit on a rock, but I do think it’s important to look back every once and a while and reflect on the past. George Santayana once said that “Those who are unaware of history are destined to repeat it” and sure, he was probably talking about world history but the point is that the past can teach us about the future. I’ve been so busy that I almost forgot that today is my 1 month anniversary here at RadiusOnline. So join me on my “Virtual Rock” as I look back and reflect on my first month at RadiusOnline as an online marketing intern.

Too much coffee to count (same goes for Ramen)

23 – Number of days I’ve been at RadiusOnline

19 – Thought of the day emails

14 – Number of blogs I’ve written

Check out more of my blogs!

8 – Number of Team Meetings

(Okay so I’m not in that meeting but I needed a picture for it….so just pretend)

4 – Number of Friday lunches

2 – Number of birthdays I’ve seen

1 – Number of awards Radius has won since I’ve been here

1 – Number of Braves game I’ve been to.

0 – Number of times I hadn’t looked forward to work.

Okay, so I almost lost this whole post when the power went out. Thank you WordPress for auto-saving my post, I take back all the bad things I said about you.

Anyway, Jae and I have been doing phone interviews with previous interns and I’ve noticed one key similarity between all of them. When asked the question “What was your favorite part of interning at RadiusOnine?” they all answered the same thing, the people. You can’t enjoy your work if you don’t enjoy the people you work with, so I want to take the time and thank everyone for being so kind and welcoming! It takes awesome people to do awesome things and I can’t wait to experience another month here.

“If you don’t know where you are going,
you’ll end up someplace else.”
— Yogi Berra

Cheers!

Nick

Heirloom Market BBQ

Jae and I have a lot of things in common, but our main similarity is our love for food. We are fortunate to work for a company that caters lunch every Friday and we thought we would share our food findings with you. So without further ado…..Welcome to “What’s For Lunch” Episode 1: Heirloom Market BBQ

Heirloom Market BBQ is a Fusion BBQ restaurant in Atlanta that blends classic BBQ with a Korean touch. Known for its “Kordova” sandwich, which adds spicy kimchi to a classic BBQ sammy.

Nick’s Pick: Beef Rib Sandwich
Price: $10

Beef Brisket with Pork Ribs and Kimchi slaw in between a savory buttered potato bun. Mac and Cheese on the side with pork baked beans=WIN. When you add pork bits into the beans it makes for a tasty combination. Mac and cheese is never not good…..yup that pretty much sums up the mac and cheese. As you can probably tell it was a little messy but definitely a great sandwich. My favorite part of the dish would totally be the beef brisket. Some brisket can get really dry and chewy, but this kind had a nice soft touch and wasn’t dry at all. Mix it with the spicy Korean BBQ and you got yourself one tasty combo. The kimchi brought the whole sandwich together by adding a little heat. I’m new to kimchi, but it complemented the sandwich by balancing the smoky meat and spicy slaw.

Final Thoughts: Definitely a good twist on a classic sandwich but not as good as some of the other BBQ we’ve had (I’m looking at you Bone Lick).

Overall Score: 3.5/5.0

Jae’s Pick: The Kordova Sandwich
Price: $10

A good ole American pulled pork sandwich topped with lettuce, pickles, and…. Kimchi?! What in the world is going on? As a 2nd generation Korean-American (of Korean descent, but born in America), I can definitely say that this was an interesting mix; my two worlds put together in a sandwich. The pulled pork wasn’t dry, which you’ll sometimes find with pork that has been left out for a while or just overcooked, so that was a major plus for me. The kimchi was a radish type of kimchi—not my favorite kind—that had a sweet, pickled flavor, which helped bring out the sweetness of the pulled pork. On top of that, the sandwich included 3 pieces of fermented cucumbers that helped cleanse the palate after scarfing down this mess of a sandwich.

Final Thoughts: It was a flavor blast in my mouth, but I wish they would’ve used a different kind of kimchi  (Baechu kimchi)  and added a bit of butter to the buns.

Overall Score: 4.0/5.0

A BIG thank you to RadiusOnline for catering lunch on Fridays and making this blog possible. See you guys next week for Episode 2!
#RadiusOnfood 

Sincerely,

Nick and Jae

Online Marketing Interns

It’s Friday again! Yaaaaahooooooo!

Anyway, for today’s post I thought I’d write about something that’s commonly talked about on college campuses everywhere: internships. And no, I’m not talking about the 2013 film starring Vince Vaughn and Owen Wilson. I’m talking about the positions that college students oftentimes apply for in order to gain exposure to a career field of interest.

When you think of the word “internship,” what comes to mind? Maybe you think about coffee runs and grunt work. Or maybe you think about great networking opportunities. If I had to sum up my experience so far as a RadiusOnline online marketing intern into one sentence, I would say something along the lines of: “Doing work that matters and Learning a ton along the way.”

“Tell me and I forget, teach me and I may remember, involve me and I learn”
-Benjamin Franklin

Here’s some of the stuff that Nick and I have been up to:

CarCareCONNECT Email Drip Campaign
This project included researching, planning and creating content for a drip campaign for one of our web development branches: CareCareCONNECT. Not only did we get to learn how to do all these things, but I think the best part about all of this is that our campaign has the ability to really impact the company’s monthly recurring revenue (MRR) and sales overall. MQLs!

Blogging
Every week, Nick and I are scheduled to write blog posts for the eDentalImage and CarCareCONNECT websites. Beginning with brainstorming, we get to create content that is relevant, helpful, and insightful to the website visitors. By doing all of this, we’re helping increase web traffic to our websites and increasing the google rankings and authority of our websites.

Intern Website
One thing I’ve been trying to do is customize and edit some of the design elements on this website (the one you’re reading this off of). I haven’t made any changes yet, but in the process of trying to do this, I started learning more and more about HTML and CSS. This got interested in computer science in general so now I’m trying to learn code on the side as well. Who knew this would happen? haha

Whether you’re interning at RadiusOnline or anywhere else, I guarantee that if you have the opportunity to get involved in real work and have an open mind you’ll learn so much more than if you hadn’t. As RadiusOnline interns, Nick and I get to be a part of projects that impact the company and learn from people who are spectacular at what they do.

UPDATE: Be on the lookout for our new food blog series: “What’s For Lunch?” First post will be on Monday!!

I believe that working with good people matters because then the work environment is good. If there is a sense of respect and belief among the people you work with, that is when good work is done. – Ranbir Kapoor

1. When it’s time for the Monday/Friday 9 am Meeting:

2. When someone brings cookies in:

3. When you’re coming back from lunch with everyone:

4. When you save a client from cancelling:

5. When it’s time to celebrate birthdays/anniversaries:

6. When you go to Topgolf during lunch:

7. When lunch gets here on Friday:

8. When someone makes a sale:(Yahooooooo!)

9. When you get the MVP belt:

10. When it’s 5 pm on Friday:

Just another day at the office as a online marketing intern.

Sources:

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_{http://giphy.com/gifs/the-office-dancing-RxLzKqcAEkBRS}

_{http://giphy.com/gifs/buzzfeed-bC54CmvT2XC9i}

_{http://38.media.tumblr.com/471dd7966fb13bbbec098f825821b51e/tumblr_mky580Wz8z1s4ip83o1_250.gif}

_{http://giphy.com/gifs/happy-excited-futbol-Tk1RH495RjYYM}

_{http://giphy.com/gifs/applause-seinfeld-KPdzGp8a20QbC}

_{http://giphy.com/gifs/ASriaIDnEzFJK}

_{http://38.media.tumblr.com/96e1fa5fc20938ca7bd8828e251134e0/tumblr_n7dh9oInHN1r7yxrco1_250.gif}

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

– Steve Jobs

When I tell people that I’m an Online Marketing Intern at RadiusOnline, most of them respond: “Why marketing?” And don’t get me wrong, it’s not because marketing is a bad field to work in or anything. In fact, it’s an awesome field! So why do so many people ask me this then? Well, it probably has something to do with the fact that I just graduated with a Bachelors Degree in chemistry. To be honest, I know it sounds crazy, but I promise that if you’ll just follow along I’ll show you that transitioning from chemistry to marketing isn’t that absurd.

Looking back on my four years of studying chemistry, I think there are 3 major things I learned that I have been able to apply during my time here at RadiusOnline:

1. Creative Passion

2. Scientific Method

3. Data Analysis

Creative Passion

Chemistry– In Organic Chemistry, you’ll find that there isn’t a strict one-way to do anything. Often times a typical situation consists of a problem to solve, a tool box, and a plethora of blank space. As long as you use the tool box and arrive at an acceptable answer, you can build whatever kind of mechanism or synthesis that you want.

Marketing– In the same way, a big part of marketing is being able to grab a lead’s attention in a unique way, and this really requires a creative approach. Currently, Nick and I are working on an E-mail Drip Campaign for CarCareCONNECT, and one of the coolest things about this project is that we were given the creative freedom to organize, structure, and implement this campaign.

Scientific Method

Chemistry– When you look at any scientific research article, you’ll see that it’s always structured in the same exact way: Observation, Hypothesis, Experiment, Analysis/Results, Conclusion.

Marketing– When you look at the way market trend research or A/B testing is done, you’ll see that the same type of experimental procedure is conducted throughout the process. For our Drip Campaign, Nick and I spent a good portion of this week observing a large number of emails and creating a list of attributes that we thought were not only eye-catching but also relevant to our target audience: auto shop owners. According to this method, our next step would then be to narrow down a list of email attributes from our research that we believe would work for this specific campaign.

Data Analysis

Chemistry– What kind of science would exist if there were no data analysis to back it up? Every scientific discovery and experiment always include a section for results analysis because this is the only way to support your hypothesis with hard metrics and numbers.

Marketing– A big portion of digital marketing is Search Engine Optimization, aka SEO, which provides a lot of these same metrics to the marketing that is done. (Note: Click here to learn more about SEO). One thing that our SEO team at RadiusOnline does is provide our clients with web traffic analytics reports for their business website. However, in order to show our clients how their websites are performing, the SEO team needs to review large amounts of data, choose what is relevant, make conclusions based on this data, and present it in a way that is easily understandable.

In the end, I found that what I loved wasn’t necessarily chemistry, but the process of innovation and discovery that fueled it. By transitioning from chemistry to marketing, I get to work in a field that not only provides me with different creative avenues but also capitalizes on many of the skills that I have started to learn from studying chemistry. And I am so excited to be starting this internship with RadiusOnline because over here the sky’s not the limit; we’re always aiming “ever onward and upward.”

**If you want to learn more about the experience at RadiusOnline or apply for an internship, check out our Glassdoor page or visit us at RadiusOnline.com

“That’s one small step for man, one giant leap for mankind,”- Neil Armstrong

On July 20th, 1969 the world witnessed history as Apollo 11 landed and men took their first steps on the moon. After that date, NASA has had 6 other Apollo missions, with 5 of them making it to the moon. The Apollo space program started in the early 60’s and it took them 9 years to finally put a man on the moon. It’s safe to say that a lot more planning goes into the program than what we see on TV. After my first few days as a RadiusOnline online marketing intern, I’m left thinking the same thought.

Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.
-Harriet Tubman

In day to day life, most people don’t pay attention to the thousands of ad’s they’re subjected to. Even if you do pay attention to some of them you might not realize how much work goes into creating those short ads. Here at Radius Online a lot of very talented people put in long hours to make sure their clients get the best service available. A company that’s mission is to “Be Awesome and Do Awesome Things”. At RadiusOnline, we work to make sure that we do our best so that our clients get the best. A lot more work goes into every campaign than what the client sees, but that doesn’t make our job any less important.

Nothing is accomplished alone, and just like a NASA program we consistently work together to meet our goal. Even as interns we aren’t running and grabbing the coffee or making lunch runs. We are getting the chance to learn and work on projects that make a difference. After all the hard work that goes on around here employees at RadiusOnline always take the time to look back on what they’ve accomplished and learn from it.

Vu Hoang our “Space Flight Leader”, inspires us each and every day to reach for the stars. He teaches us that we are “ever moving onward and upward” and should never stop learning. I know I’m going to love my time at RadiusOnline because I get the chance to work on projects that matter and learn from the best. Thanks for everyone for being so friendly and welcoming! I’ll sign off for now but look for me and Jae to do great things here.

Sincerely,

                   Nick                                                                           Jae