Pictures are worth a thousand words, so what are videos worth?

March 23, 2018 Chris Endler

Videos! Everyone watches them and a lot of people nowadays are creating them. Whether you are a video specialist, film student, vlogger, or even avid snapchat user, you are probably creating videos on a daily. Lets face it, we LOVE watching videos! We learn from videos, we cry while watching them, and we even get inspired to do crazy things (a.k.a. me after watching a GoPro video).

Though watching them is easy, creating them may be slightly more difficult. Luckily for you, I’m here to give you 4 tips for creating a video with ANY purpose.

Tip #1: Choose a decent camera that you are comfortable with using.

There are so many cameras available to choose from but my favorite is my GoPro! Depending on the video you want to create, you might have to have a specific camera (such as scuba diving…you will need a GoPro for that). Other cameras that are great are DSLR’s, Black Magics, and even your iPhone! So many people are using their iPhones instead of cameras that cost hundreds of dollars for videos nowadays ….don’t believe me? Check out Kanye West’s music video for “Only One”. That entire music video was filmed on an iPhone.

Tip #2: Consider what purpose your video serves.

Whether you want to make a music video, PSA, or a vine (RIP vine)… your video should have a purpose. The main purpose of video is to improve the understanding and comprehension of an idea. This could include wanting to make someone laugh, cry, learn, or entertain. That’s for you to decide. The greatest goal of a video is to inform, inspire, or entertain people.

Tip #3 SOUND & CLARITY are everything.

NO ONE and I mean NO ONE will want to watch a video that is blurry or that has terrible audio. There are factors you should consider when filming. Try to choose a location that is relatively quiet so your camera can pick up audio. Also, make sure the location has great lighting that isn’t too dim nor too bright (watch out for natural sunlight).

Tip #4 Post Production

This tip applies to people who want to edit their video by using a software before they publish it. There are different softwares for different levels of editors. Apple iMovie is the most basic form of software for beginners. Apple FinalCut is a more advanced software for editors who want to add special effects to their videos. Adobe Premiere Pro is the most advanced form of software, most film editors use this software (but just because its the most advanced does not mean its terribly difficult).

Now that you know some concepts on creating a video, go out and make the most amazing video that anyone has seen!!! (…..or at least one that your Grandma will like).