My time here at RadiusOnline has truly flown by, and I cannot believe that I’ve been interning here for about two months now. When I started in August, I had no idea what to expect, or what would be expected of me, but I can honestly say that this internship has been one of the most impactful and engaging experiences of my college career. From the incredible team atmosphere, to the delicious free treats, to the opportunities and educational experiences I have been granted, I can’t imagine a better internship atmosphere, and I look forward to learning more and contributing more as the semester continues.

While I am passionate about business and marketing, I have several other interests as well, including travel, photography, art, corny humor, poetry, cooking, and fitness, and I have always been concerned that in my educational and professional pursuits I will no longer have time to devote to these passions. Through this internship, I have learned not only that this is not the case, but also that these interests can integrate with my professional passions. This has been especially evident with the RocketLevel project I have working on, where I have had the opportunity to develop most of the literary content for the marketing materials and the company website. I have been given a lot of creative freedom with this content, which has allowed me to sneak in ample space puns. I have loved this project, especially because it has allowed me to fuse my love of written language and cheesy humor with my work.

Due to my love of language, I enjoy discovering new words. One word that I have been especially keen on recently is acatalepsy. Acatalepsy refers to the idea that human knowledge can never reach certainty, only probability, and that it is more meaningful to question than to draw conclusions. Throughout the past week, I have been contemplating this word, and I think it is incredibly relevant to my internship experience. There will always be more for me to learn and explore at RadiusOnline, and I find that so exciting. I can’t wait for the coming months!

To finish, I will exit with a corny space joke: How do you get a baby astronaut to sleep? You rocket!

Sincerely,

Online Marketing Intern

Last week, during a leadership development meeting, I was listening to a speaker discuss keys to becoming a successful person. He had a lot of great points and I loved what he said, but his material isn’t what stuck out to me. What stuck out to me was the fact that he continuously referred to the group as “sports fan”. I don’t know how much you know about Georgia Tech, but sports are not something that we are well known for. Video games? Engineering? Math? Robots? Yes. Sports? No. I mean, our band even performs a tribute to science and math every home football game. So, if I were talking to a group of Georgia Tech students, “sports fans” is not something I would refer to them as.

Even though we are not too well known in the sport’s world, occasionally GT will do something to end up on ESPN. During the GT vs Miami football game a couple weekends ago, Georgia Tech actually made it on ESPN for something other than a blown play. Our football chaplain, Derrick Moore gave the best pre-game speech ever. If you haven’t heard it yet, I’ve included it at the bottom of this post. (P.S. This video will get you pumped up even if you don’t like football or Georgia Tech.)

There are a few things that Derrick says in his speech that I think are really important to everyday life. One thing he points out is that most of the hard work the team had done to prepare for the game was done in the off season. For those of you that don’t keep up with GT football, before this game, GT was 4-0 and went on to beat Miami and ended up ranked at 22 with a record of 5-0. This is a big deal because Georgia Tech hasn’t beaten Miami in 5 years or been ranked in quite a while so after the victory all the students swarmed the field. The team worked hard for that win and every one of them was cheered for by all the people in the stadium. That win was a result of a lot of work off the field during the off season. The guys had to lift weights and run while no one was watching in order to celebrate with all of Georgia Tech that night. The same applies to life outside of sports. We all have to do our best when no one is looking. If we want to achieve our goals, we have to work those extra hours and stay up late after all of our co-works have left and our boss doesn’t know we’re still there. We have to do things we don’t like or don’t want to do knowing that it will all pay off one day.

The other thing that Derrick says that stood out to me was when he talked about sacrificing for the guys next to you. Getting ahead in life isn’t about stepping on people and pushing them down to achieve your goals. My first internship really emphasized the importance of team work. Our promotions to management were based off of the accomplishments of our team and not just on our results. We had to make sure our team was meeting their goals in order to meet our own goals. During my time there, my manager was always willing to meet with me when I was struggling and never looked down on me for asking questions. He made sure to keep in contact with me during the day to make sure I was doing alright and would answer my phone calls immediately. Between my last internship and the internship I have now working at Radius, I have learned firsthand the importance of team work in the office. There is a quote, “the sum is greater than its parts.” Just like Derrick was saying and what my last internship taught, to be successful, you have work hard and help the people around you. When people work together, they achieve more than any one of them could do individually. Georgia Tech’s running back is pretty good, but there is now way he would be able to win a game on his own. He requires help from the quarterback to give him the ball and the line men to take out the guys in front of them. Do your job to the best of your abilities and sacrifice every day to push your team toward success. If you do your job and remember to support the people that you’re working with, there is nothing that your organization will not be able to accomplish.

Sincerely,

Online Marketing Intern

I can’t believe it, but I’ve been here for almost a month and a half! It makes sense that the time has flown by, though, because there’s never a dull moment here. The past week especially has been a little crazy. Between a) having pro arm wrestler and Over the Top star Johnny “The Iceman” Walker come in to referee our arm wrestling competition and b) taking a quick (but very necessary) break to take pictures on top of the roof in our superhero costumes, we’ve been busy. As Guy mentioned yesterday, anyone who looks at our Instagram who’s not a part of Radius is probably pretty confused.

That constant energy doesn’t just apply to the culture — it also applies to the work. When not eating birthday cake, petting dogs, or running around taking pictures for the Radius Instagram, I’m working on a variety of design projects. The one I’ve been working on the most lately is RocketLevel, our new web hosting site. Because many companies offer web hosting, we’re making RocketLevel stand out through strong marketing, design, and branding. It’s been a lot of fun working through the look and functionality of the site with Caroline, Carolyn, Guy, and Montana, and, essentially, creating something from scratch. I’m excited for it to finally launch — it shouldn’t be too much longer!

Over the past few weeks, I’ve learned so much about using WordPress themes and plug-ins to take a bunch of ideas and make them into something tangible. And by working on RocketLevel, CarCareCONNECT, and eDentalImage, I’ve also learned a lot about site functions and designs that can lead to greater conversion rates — a real-world application to my college courses, which often separated design and marketing rather than exploring how the two work together. Being at a company with a great culture and a range of projects has been nothing but awesome so far, and I can’t wait to see what else it brings!

Sincerely,

Online Marketing Intern

I’m a late addition to the online marketing interns here at RadiusOnline.  You probably never would have known it though, as I have been quickly accepted and thrown into the fire.  I’ve loved what I’ve gotten to do so far, and it has been like drinking from a fire hose.  It is very possible that I’ve learned more in my first week here than I have this entire semester of school.

What my focus has been these first couple of days is looking at the data that Bronwyn has collected and trying to see it in an intelligent way. It looks like a lot of numbers and confusion at first, but as I’ve dove more deeply into it, it becomes more clear what we can learn from it. One of these things is that the design of the website is absolutely crucial to your conversion rate. For example, what does the amount of time spent on the website tell us?  Or is the website effective in getting people to read the relevant information that leads to a sale?  These questions are some of many that need to be answered and it is awesome that I get to be a part of it.

One of the coolest parts of looking at all this data is what you can actually learn about your customers.  Pinpointing where people are accessing your website from, the types of devices they are using and what people are searching to get to your site all tell you something different about your customer.  Making the conclusions about your customers based on this information, while difficult, can lead to tremendous success if done correctly.

RadiusOnline has already been a great experience for me and I can’t wait to see what it does for me moving forward.

This is my first online marketing intern job in the USA and I love it. For me, Radius Online is not a company, but it’s like a family because you can talk, ask for help and have fun with everyone.  The work environment is awesome. So far I have been working and learning a lot of things that are not only about coding, but also about sales, marketing, planning, and so on. The first 2-3 weeks I worked on the Shape and Handwriting Recognition Project. It is a very cool and awesome project, but obviously it is a complicated project. However, I have made some progresses such as I could make a program to recognize simple shapes like rectangles, triangles, and so on. Now I have been working on the site analytics project which is about how to rank any website based on searching engine optimization (SEO). Up to now, it is almost done — we can get information from a website to rank their website, capture the screenshots of their websites, and generate PDF files from their website. To conclusion, I really love learning new things, working on awesome projects and helping the company.

Technology is improving rapidly, and these innovations are important not only with the work we do here as RadiusOnline Online Marketing Interns, but in other industries as well.  One of my favorite new innovations is the 3D printing of food products.

Chocolate is one of my greatest loves, so naturally I was ecstatic when I heard about the new technological capabilities that enable the 3D-printing of chocolate. Riding the wave of improvements in 3D printers, a group of students at India’s Manipal Institute of Technology took it upon themselves to pursue a radical and life-changing idea: to 3D print food. From this idea, the team formed the start-up Global 3D Labs and the latest and greatest 3D printer was born: the ChocoBot. This novel 3D printer is built with capabilities to 3D print custom-designed chocolates, decorations, and icing, and is on track to be sold commercially within the month at about $1000. Unfortunately, this printer still suffers from the same limitations as other 3D printers in the industry, namely the time needed to print the product, but with more technological advances, this machine could become widely used by confectioners and companies such as Nestle and Hershey. And I may just have to purchase one for my personal use.

Over the last few weeks, I have been working on a project that involves marketing metrics. I’ve always been a math person, but marketing math is something totally different. In marketing math, it is less about the numbers and more about what they mean. In a way, these numbers teach you how people think. I like to think that by doing marketing math I am kind of doing business psychology. By looking at data and seeing how people respond to advertising on a base level, you learn how to better position your company so that people connect and take action toward becoming a client. You want to make sure they are engaged with what you are doing at all times and on all fronts. You need to make sure they are opening your emails, clicking that big orange button, and reading your posted content.

The tricky part about marketing analytics is determining what information is important and what is not. With the expansion of digital marketing, companies are working hard to provide information on every aspect of digital marketing campaigns. You can find anything and EVERYTHING about what your visitors are doing and all those numbers can be overwhelming. In order to even begin to strategize about what numbers to track, you need to look at the business goals of your company. What is your end goal? What parts of the marketing strategy do you consider most important? What areas are you struggling in? What does your sales/marketing/management team need to know to do better? I’m not saying that some things won’t be the same for every company. I have done enough research to notice a few common things that managers need to look at such as traffic on your website, followers on social media, average page loading time, etc. In the end though, it’s all about you and your company needs.

It’s important to remember that you’re never locked into recording one set of metrics. You can always add some later or get rid of a few that you realize you don’t really need. Measuring marketing data is fluid and customization. Feel free to experiment with it. Also, remember that all the numbers you receive have a financial value. Each part of the digital marketing process helps push people to buy so each part is an investment with a return value. You need to keep this idea in the back of your mind so that the numbers carry more value to you than just interesting facts to know. Managers like to know about the bottom line and most could care less about the number of people click on the blog page until they realize that those people are 20% more likely to buy from them after visiting that page. The job of a marketing professional is to take marketing data and make it make sense to managers by presenting them with financial facts. If you can take marketing math and show projected revenue, you are well on your way to being successful on the digital front.

Sincerely,

Online Marketing Intern

When I first stumbled upon the RadiusOnline online marketing intern application, it was immediately clear to me that this company is different from most. One quick look at their Instagram and you get an instant peek into a company culture that is anything but corporate — co-workers chatting on beanbags, enjoying Atlanta food favorites, and lounging with dogs. The agency-like setting appealed to me, but what stood out even more was the team’s commitment to working together and getting to know each other outside of the office.

Because I graduated in May 2014, I’m able to be at Radius almost full-time — something I’ve really enjoyed so far! After college, I wanted to find something that could combine my interests in design and marketing — and I found it in Radius!

So far I’ve worked mainly on WebSoCast — a cool app that will allow clients to create their own digital coupons and promotions. I’ve been working on creating design templates that are a little different from the “generic” coupons you flip through or tend to ignore. Now I’m working on a variety of projects, from helping RocketLevel’s branding to brainstorming ways to use design to drive sales!

I’m also excited for our Intern Project. We’ve decided to boost RadiusOnline’s social media presence by consistently updating the Twitter, Facebook, and Instagram. Hopefully this will allow the public (and potential clients!) to become more aware of our brand and our company goals. I love that I’m already getting to try something new and fun while helping the company!