“Visual content is more than 40 times more likely to get shared on social media than other types of content” (Source: Hubspot).
Let’s face it. We all prefer to look at visuals, graphics, and photos more than reading. It’s human nature. A picture is worth a thousand words.
The visual content paired with any tweet, Instagram, status update, check in, or blog post sets the tone for the message. It draws you in before you even know you’re drawn in.
That’s why we, as marketers, should all be using the powerful, free graphic design website tool, Canva.
Canva is the best tool I’ve encountered for making stunning, professional graphics. It’s user-friendly. It’s drag and drop. AND it’s completely free. Say goodbye to Adobe Illustrator and Photoshop!
Canva has the power to create every graphic design imaginable, such as graphics online for social media posts, website banners, e-book covers, presentations, and Facebook ads, to printable graphics like flyers, resumes, and business cards. And everything in between.
There’s beautiful pre-built templates if you don’t know where to start, or you can start from scratch and completely customize your own.
Canva has unique photos, icons, clip art, lines, and whatever elements you need to really get creative.
Additionally, they offer attractive fonts and pre-built font pairings so it does all the work for you.
Canva is one of the most overlooked and underrated tools for marketers to create visual content. So shout out to you, Canva. You’re doing amazing, sweetie.